The North Social Team

Alex fuels, drives, and steers platform strategy, operations, and business development for North Social (clicks, conversions, and viral drivers are his world). Prior to co-founding North in 2006, Bernstein was a Senior Vice President at Virgin Entertainment Group where he led strategy, operations, and corporate development. Living up to the title of serial entrepreneur, two years before iTunes launched Alex co-founded and served as Executive Vice President for a digital content distribution platform called Echo, which was both politically backed and funded by leading media retailers: Best Buy, Virgin, Borders, Tower Records, TransWorld Entertainment, Hastings, and Wherehouse. Prior to entering the business world Alex spent four seasons in the NFL as an offensive lineman with the Baltimore Ravens, New York Jets, Cleveland Browns, and Atlanta Falcons.

Brody plays brand sensai and conceptual catalyst for North Social. Before co-founding North, he was recruited to play disruptor and chief viral officer inside Richard Branson's Virgin empire as a Vice President of Marketing, where he spearheaded the launch of a groundbreaking viral campaign that brought home the Gold Lion at the Cannes International Advertising Festival and won the hearts and imaginations of music fanatics across the world wide web. Prior to that, Brody wore just about every strategic leadership hat inside big Omnicom shop, the Integer Group/TBWA where he put challenger thinking into motion and triggered breakthrough impact (on and offline) for leading brands like United Airlines, Coors Light, Procter & Gamble, the NFL, and EarthLink.

Entrepreneur, code junkie, and international man of mystery, Rishi is the lead developer and application architect for North Social. His past online resume includes managing web development for AEG where he architected and implemented an enterprise wide content management solution for the sports and entertainment conglomerate. He was also the lead engineer for Gorilla Nation media, where he played lead techie for one of the world's largest online ad sales rep firms. Rishi's super power is designing and developing cutting-edge, scalable social technology applications including custom Facebook and Twitter applications, blogging technologies, social games, and mobile applications.

Theo Yedinsky brings 14 years of media relations and community building expertise to the North Social team. Most recently Theo led the development of the social media presence for the Gavin Newsom for Governor campaign which amassed over 1.2 million social media followers in less than six months. Prior to leading the Newsom campaign, Theo served as a senior account executive at Storefront Political Media. A serial community builder, Theo helped to launch and manage the New Politics Institute, a think tank focused on how technology, new media and demographics are changing modern political campaigns. In 2004, Theo served as the Political Director for the Kerry Campaign during the "first in the nation" New Hampshire Primary. He went on to serve the Kerry Campaign as the Deputy Program Director for the Democratic National Convention and as the Deputy Coordinated Campaign Director in Florida. Prior to becoming a professional community builder, Theo was a teacher and coach for three years and is a big Philadelphia Flyers fan.

A recent graduate of Amherst College, Chris has already cut his teeth and built up his online I.Q., by helping launch four internet-based startups - from an internet search company to an auction-based online display advertising company. He plays the coveted role of North Social's roverback, assisting with project management, customer insight mining, design and implementation of marketing programs and campaigns, media planning and buying, and content management. When he's not optimizing site traffic and keeping the team pointed in the right direction, Chris can be found paddling out to catch the next early morning set at the beach, or pushing his own clothing line DEC.

Prior to joining North Social, Kayte was project lead for one of the west coast's leading interactive design agencies where she was responsible for guiding the team efforts on a wide variety of initiatives, one of which was an intensive engagement with Live Earth, the most watched online entertainment event ever; inspiring 2 billion people worldwide to take action to combat the global climate crisis. Kayte is responsible for bringing our clients social media strategies to life; from blogging to editorial management to promotion activation to community management. When she's not connected to the Internet, Kayte can be found training for her next marathon or teaching weekend Yoga.

North Social (a dedicated division within North Venture Partners) builds innovative, and impactful social media applications, promotional programs, and marketing campaigns for some of the most forward-thinking brands on the planet.

North works with brands large and small to identify and capture disruptive growth opportunities (like social media). Since 2006 North has helped some of the largest consumer brands in the world launch new products, new divisions, and new spin out companies.

You can read more about North by visiting our corporate website at dontgosouth.com