About North Social
The Innovator Of Record Since 2006
North Social has been building innovative and impactful social media applications,
promotions, and marketing campaigns for some of the most forward thinking brands
on the planet since 2006.
In February 2011, North Social was acquired by Vocus Corporation, a Maryland
based provider of marketing and PR software. (VOCS) You can read more about Vocus at www.vocus.com
Alex Bernstein
Business Strategy & Planning
Alex fuels, drives, and steers platform strategy, operations, and business development for North Social (clicks, conversions, and viral drivers are his world). Prior to co-founding North in 2006, Bernstein was a Senior Vice President at Virgin Entertainment Group where he led strategy, operations, and corporate development. Living up to the title of serial entrepreneur, two years before iTunes launched Alex co-founded and served as Executive Vice President for a digital content distribution platform called Echo, which was both politically backed and funded by leading media retailers: Best Buy, Virgin, Borders, Tower Records, TransWorld Entertainment, Hastings, and Wherehouse. Prior to entering the business world Alex spent four seasons in the NFL as an offensive lineman with the Baltimore Ravens, New York Jets, Cleveland Browns, and Atlanta Falcons.
David Brody
Promotion Strategy & Creative Concepts
Brody plays brand sensei and conceptual catalyst for North Social. Before co-founding North, he was recruited to play disruptor and chief viral officer inside Richard Branson's Virgin empire as a Vice President of Marketing, where he spearheaded the launch of a groundbreaking viral campaign that brought home the Gold Lion at the Cannes International Advertising Festival and won the hearts and imaginations of music fanatics across the world wide web. Prior to that, Brody wore just about every strategic leadership hat inside big Omnicom shop, the Integer Group/TBWA where he put challenger thinking into motion and triggered breakthrough impact (on and offline) for leading brands like United Airlines, Coors Light, Procter & Gamble, the NFL, and EarthLink.
Rishi Mathur
Social Software & Application Development
Entrepreneur, code junkie, and international man of mystery, Rishi is the lead developer and application architect for North Social. His past online resume includes managing web development for AEG where he architected and implemented an enterprise wide content management solution for the sports and entertainment conglomerate. He was also the lead engineer for Gorilla Nation media, where he played lead techie for one of the world's largest online ad sales rep firms. Rishi's super power is designing and developing cutting-edge, scalable social technology applications including custom Facebook and Twitter applications, blogging technologies, social games, and mobile applications.
Taylor Brown
Head of Design & User Experience
Taylor has the enviable task of bringing the North Social visual brand to life through the creation of logos, app icons, website designs, application designs, and promotional materials. Day-to-day, Taylor can be found activating his creative superpowers in user experience, web development, graphic design, and project managment, to maximize the impact of North Social apps inside Facebook. Prior to teaming up with North Social (and getting swept up in social media hysteria), he spent most of his time using his imagination and talent to pursue a career in Industrial Design. In his analog life, Taylor can be found schooling and scoring on the soccer field, shredding gnar gnar in the Rocky Mountains, or using his passion for 3D design to build furniture and kinetic sculptures.
Elspeth Pelliccia
User Education & Social Experience
The questions, concerns and the infinite woes of North Social users have been no match for her winning attitude, powers of empathy, and unmatched desired to help the good people of the social network find solutions to their problems. Elsie comes to us from her previous position working as a supervisor in a Trader Joe's that houses over 115 employees and undergoes +$100,000 in daily transactions. It was there where she acquired the zen-like patience to handle difficult customers and the ability to multitask in the busiest of times. TJ's was also an ideal place for a gal so skilled in the kitchen, having surrounded herself with the amazing foods and recipes she now shares with the North Social team, keeping our bellies full and us always happy.
We love Elsie, and you will to. She's your new best friend.
Mike Johnson
Business Development & Social Strategy
Mike empowers small businesses and creates stars out of community managers by helping them exceed business goals using North Social. Before joining the North Social team, Mike was putting together game-changing social strategies (literally) at Electronic Arts, building digital marketing campaigns and growing online communities for some of the gaming industries' largest brands. In his most recent role at EA, Mike worked with the likes of Amazon, Best Buy, GameStop, Sony and Microsoft to help deliver blockbuster gaming content direct to consumers through a variety of digital distribution platforms. In addition to his duties at EA, Mike developed the social media strategy for Monster.com and their Keep America Working international job tour. In his free time, Mike founded a popular website for dads called Playground Dad, a project inspired by his wife and four daughters.
Jack O'Hurley
Brand Marketing & Content Creation
Jack is a new media maven having worn multiple startup hats since graduating from Boston College. He became a fanatic of 'all things web' after profiting from his first eBay sale at age 10 (a set of GI Joe Pogs). Most recently, Jack crafted online display advertising strategies for brands at AdRoll.com. Before that, Jack wielded the mighty PR pen along with managing viral promotions at Swap.com, a peer-to-peer exchange for entertainment media. At North Social, Jack helps power various brand marketing initiatives, assists with content creation, and raises the mean height in the office by over two inches (yep, he's 6-6). Offline, you'll find him hanging from a rock or at the local point break hanging ten.
Shannon Lacy
Account Executive & Social Strategy
Shannon employs her education in behavioral psychology while reading the minds of North Social customers. Before assisting our growing user base with handy app tips and tricks, she was busy being sporty; striking the ball for the University of Southern California's 2007 NCAA Women's Soccer National Champs. A force off the field as well, Shannon crossed the academic finish line early with cum laude honors. She then lent out her organizational superpowers in the 2010 US Senate Campaign, keeping the collective eye on the prize by marshaling an army of volunteers. Shannon maintains her athletic prowess with marathon kickboxing and Zumba sessions, but equally relishes being between the pages of a European travel guide planning her next trip.
Lauren Woods
User Education & Social Experience
Lauren is North Social's renaissance woman and brings a depth of customer service and educational experience to our front lines. Lauren attended UC Berkeley where she built a solid foundation in art history. She then went on to drop knowledge lecturing about the Gold Rush at the Oakland Museum of California. Now, whenever the North Social office goes panning for gold (ummm, valuable app tips), we follow Lauren's lead. Don't be surprised to hear of Lauren's Partridge-family childhood either (she played bass guitar in a family band with her brothers). When she's not chalking up a timeline of improved customer satisfaction, Lauren spends time cooking with Elspeth and making canine lovers jealous at the local park with her dog Boo.
Erin Fuentes
Social Strategy & Activation
Erin is one of North Social's freakishly helpful Account Managers where day-to-day she is responsible for helping our clients maximize their Facebook marketing efforts using North Social tools. Besides being a graduate of Berklee College of Music in Boston, where she booked and promoted countless live shows, Erin also fills the important role of office deejay. Prior to joining our team, Erin spent two years at award-winning web hosting company (mt) Media Temple sharpening her client service and brand-building chops, working on various digital marketing campaigns. When she's not helping our clients drive more engagement or turning our staff on to a new track, you'll probably bump into her snapping concert photographs at an LA music venue.
Amanda McAneney
Social Strategy & Activation
Before joining the North Social Team, Amanda's work had been featured on NBC, E!, and QVC (although you would have never known it was her!). The digital voice behind well-known celebrities such as Nicole Richie and Zoe Saldana, Amanda managed their web presence on all social media platforms. Enthusiastic about bringing her clients' projects to life, Amanda is adept at working with demanding publicists, agencies, brands, and entertainers while regularly engaging 3rd party affiliates to promote events, television, and editorial publications. When Amanda isn't talking about herself in 3rd person, she can be found in the kitchen cooking up a storm, Instagramming photos of her cats, or outside kicking a giant red rubber ball.
When Amanda isn’t talking about herself in 3rd person, she can be found in the kitchen cooking up a storm, Instagramming photos of her cats, or outside kicking a giant red rubber ball.
Katherine Vanderford
User Education & Social Experience
Katherine is proud to finally say she has conquered the state educational system and graduated from San Francisco State University with an English Literature degree. What will this bring to the North Social team? How about a superhero who is well versed in Old English and Latin, can quote Shakespare on command, and speed read six customer support requests in six seconds! When she's not helping brands maximize their time spent on Facebok, she can be found leisurely baking legionary lemon meringue pies and crème brulee, running and rock climbing, tickling the piano keys, and spending time with the exquisite feline in her life, Gilgamesh.
Ashley McManama
User Education & Social Experience
Ashley joined the North Social team after a career in the teaching world. Born and raised in Massachusetts, she attended Boston College, and later traversed across our grand nation to settle in San Francisco. She brings her powers of communication and enduring patience to the world of customer experience at North Social, where she's eager to untangle interweb woes and customer conundrums. She entertains the team with her quick and random word-song association skills in which she can seamlessly instill annoying songs into the heads of those who surround her. Once a swimmer, lax player, and soccer aficionado, Ashley has since transformed herself into a gymrat, city biker and an outdoor enthusiast. Watch out, folks.
Kealy Mclain
Social Strategy & Activation
Kealy is a recent UC Berkeley graduate with a degree in Sociology bringing fantastic customer experience to the team! She is always here to help out our awesome clientele with all their inquiries. Kealy is also becoming a social media queen on North Social's Facebook, Twitter, and Support Forum. Outside of our OakTown offices she can usually be found on a pool deck coaching women's water polo for USA water polo (psst...she played for CAL), Diablo Club, and Monte Vista High School! She has recently become a Bar Method enthusiast and credits her newfound stamina and energy for solving any social media-related crisis we throw her way.
Chris Volz
Custom Application Development
Chris is the developer behind many of our secret spices and sauces at North Social (ahem, custom Facebook apps). We're not quite sure how many languages he's fluent in (PHP. Python, Ruby, and Java to name a few), but he has used that large vocabulary to help our team create some of the most heavily used and shared applications on Facebook. Chris would like you to know that he became interested in the web, long before cute videos of kittens became viral sensations. Prior to bringing his online talents to North Social, Chris was developing intuitive technology solutions for innovative brands like Linden Labs and Electronic Arts, and somewhere in there he also found time to earn a Masters from the UC Berkeley School of Information. Here's to you Mr. Volz.